EXPLORING THE ROLE OF INFORMATION KNOWLEDGE AS A MODERATOR IN THE RELATIONSHIP BETWEEN GREENWASHING AND GREEN PURCHASE INTENTION: THE MEDIATING EFFECTS OF COMPANY BRANDS AND OWNERSHIP TYPE



Authors

  • Akram M. Alhamad 1*, Haifa Mohamed Hosen1, Abdullah Mahfoud Salem Baadhem, 2 Mustafa Aky├╝rek 3

DOI:

https://doi.org/10.15282/jmes.17.1.2023.10.0759


Keywords:

Greenwashing (GW), Green Purchase Intention (GPI), Information Knowledge (IK), Company Brands (CB), Ownership Type (OT).


Abstract

Purpose: This research aims to Investigate the Role of Information Knowledge as a Moderator in the Relationship Between Greenwashing and Green Purchase Intention: The Mediating Effects of Company Brands and Ownership Type. Design/methodology/approach- The primary data collection method was a survey administered to 399 consumers who purchased green products in Libya for this research. The data were examined using SPSS. V.26 and Smart PLS 3. Findings- discovered components of Information Knowledge, Company Brands, and Ownership Type positively moderate this association. Originality/value- The study offers a comprehensive and multidimensional analysis of the relationship between green purchase intention, greenwashing, information knowledge, company brands, and ownership type. Its insights can contribute to theoretical advancements in consumer behaviour and practical applications for businesses and policymakers aiming to promote sustainability and responsible consumer choices.



Published

2024-05-10

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